Project Presentation

Overview: This multi-faceted program would incorporate various media and other efforts aimed at encouraging youths smoking cessation/prevention. The program would be initiated in the provider setting, and would have several media outlets that would fuel further participation and opportunities to increase information dissemination.

Target Audience: Children ages 11-17 and their parents in the family physician setting to provide information about the health risks of smoking and educational materials to help prevention and cessation. Region: Miami.

Total Budget: $2.5 million

Program Components:

• Physician Workshop: Program training provided to physicians
• Media Relations: Print, radio, online, etc. (community-based)
• Toolkit for Teens: Printed and digital materials and promo items
• Toolkit for Parents: Printed materials, possible cd/rom, promo items
• Clinician Program: Guided peer-to-peer discussion forum
• Web Site: Program hub for advertising, tools, info, networking activities
• Community Partnership: Local health community partners

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Evaluation and Measurement: Measurement will demonstrate program effectiveness by comparing actual percentage change of smoking cessation/prevention rates of program participants to rates of a non-participating control group. Indicators will include:

• The number of participating doctors
• The number of students they reach
• The number of Web site hits
• The number of teens registered to Web site
• A baseline market survey of sample demographic before program
• After-market survey to gauge changes in attitudes and behavior among participants