marshall what's his face

educator
literary critic
communication theorist
known for phrases "the medium is the message" and "global village"
"patron saint" of Wired magazine
1964 book: Understanding Media: The Extensions of Man (phrase born)
more interested in percepts than concepts
started the journal Explorations
pioneering study of pop culture (Book: The Mechanical Bride)
The Gutenberg Galaxy: The Making of Topographic Man (study in field of print culture, cultural studies and media ecology)

wrapped up!