Tuesday, January 23, 2007

Marshall McLuhan is considered the father of the electronic age. This Canadian-born scholar was the first to make the connection between technology, popular culture, and how they effect human behavior. He coined important terms such as "media", "the media is the message" and "global village." He discussed technology in terms of an extension of the human body. In later years he developed a scientific term called "tetrad" to apply a scientific approach to his theory.

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